Conducting regular promotional activities is imperative for brands who aspire to remain relevant in the market. They often resort to novel techniques for the same so as to establish a long-lasting memory in the minds of their target groups.
For doing so, they resort to unconventional methods of brand methods – a common among them being promotional mugs that are customized with their brand logo and tagline. This is where online wholesalers like UrPrinters.com come in to the picture with their unique products that can serve as great corporate gifts.
What Are the Benefits of Gifting Mugs?
Mugs are among the most useful products that are used in everyday life. Most people like to start their day with a cup of warm coffee and a mug is a preliminary requirement for the same. Similarly, some offices have in-house cafeterias wherein they serve beverages in ceramic mugs that bear the company name and logo. This is again an excellent way to increase the brand reach among the people who come to the cafeteria.
Similarly, these mugs can be included as part of carefully curated corporate gift boxes. These can be sent across to top clients, business partners, and senior level employees during special occasions. They can also be given as gifts and token of appreciations to high-performing employees in recognition of their contribution to the organization.
What are the Key Points to Keep in Mind?
Especially when a brand is approaching a wholesaler like UrPrinters.com, there are a couple of tips and tricks that they can adopt in order to receive the best-quality customized promotional mugs.
First, it is important to determine the purpose behind the mugs. For instance, if the idea is to enhance brand engagement through the employees, then the mugs could bear a more formal, sophisticated design. In this case they can be best-suited for everyday use in and around the office.
However, if the mugs are to be distributed in a special event such as a festival or a conference, then the designing would be different. These will mostly be more elegant designs, combining a multitude of colours and patterns.
Another important consideration is to confirm the material of the mugs. The promotional mugs available on UrPrinters.com are made from ceramic, that makes them easy to customize. This is because ceramic is a great material that holds on to prints, giving it a high-quality finish and dimension.
What are Some Areas Where Mugs Can Improve Branding?
Highlighting Global Issues
Customers show an affinity towards businesses that represent care towards pressing global issues. Inculcating these values in the promotional mugs can help the customers to connect with the brands more strongly.
In Social Media Promotional Campaigns
Today, the world has shifted online and social media has become important in the field of brand marketing. Posting pictures gives the audience a gist about the business culture. Brands can send in promotional mugs to social media influencers and post their pictures to demonstrate their value for customer relationships. Additionally, they can also be used as low-cost alternatives for social media giveaways.
UrPrinters.com is emerging as one of the leading wholesalers of packaging and printing products and services. It recognizes the need for smart business solutions that can aid the promotional practices adopted by modern-day businesses. Thus, it offers a myriad range of customisable corporate products, with corporate mugs emerging as a best-selling option. Customizing the mugs with the brand logo further improves the branding, something that is a primary requirement of any growing business in the present ecosystem.